App Store Optimisation – ASO

First of all, if you do not an app, we can make an app for you! At Rank It Up, we understand the fact that ranking higher in the App Store is instrumental in propelling your business to greater heights of success, however having a great app without visibility is a blow to your business. Given the fact that there are over 2 million apps that can be found in App Stores, Rank It Up is aware of the competition here and will engage in all the right practices to help your app rank higher on the App Store.

We understand that Apple IOS is very strong in the app industry. We therefore purpose to optimise your app in the Apple App Store for increased visibility just like your website. Optimising an app is not as simple as it sounds as Apple will not list your app in the app store if they are not happy with any element of it, therefore it is important that you let us handle your App Store Optimisation. Just a few things we look into are as follows

How to optimise your App title

We understand that the title tag forms the basis of any optimisation and is the first thing that most search engines (including app store) look at so therefore it is one of the strongest elements in getting your app ready to hit the market. It’s not just the brand name you need to think of here. We will find the perfect app title for you through keyword research, industry and competitor analysis

Add an app description to show off the best features of your app

Similar Meta description tag found on websites. We ensure that the app description is short, creative, and catchy and effectively explains what the app is, its benefits and what it does within the character limit utilising our research.

Make sure your App icon captures attention immediately

Having an iconic logo for your app can have wondrous benefits on how it is received by target customers and exponentially increase its visibility. It is the first thing that the user actually sees when looking through the App Store. One only needs to look at Twitter and Facebook icons to understand the benefit of having a great logo.

You app must be in the correct category

We ensure that you correctly categorise your app type appropriately to maximize its visibility and reach to the potential customers. If this is done incorrectly Apple will reject your app straight away so it is important that you let the experts handle it for you.

Your App screenshot will be the reason your app downloads

This will either result in a download or make the user look elsewhere. We will make sure that we use and create the best screenshots and features from your app to entice people to download. Since your app is new, not yet marketed and not as popular as the mega apps out there, this part can be classified as the ‘make or break’ of your app.

The chart below clearly displays that most people are discovering apps from the App Store more than any other source. It is absolutely essential that your app climbs the ranks in the app store because no matter how much advertising goes into TV, no matter how many of your friends talk about a specific app, if you are not ranking in the app store your app will be a waste of money. (image from moz.com)

We will make sure that we create a great app that attracts high ratings and by so doing positively impact the performance of the app as well as its conversion. Through our effective App Store optimisation, you will get great reviews which essentially go a long way in conversion. If you are seeking to increase visibility, exposure and achieve conversion, we at Rank It Up have the expertise, the goodwill, and know-how to increase the visibility of your app. Contact us today to get started.