Archive for 'Business'

Google bidding on their own products

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I am sure many of you have noticed by now and I am sure someone has a logical explanation for this. I have asked around a bit and tried to do some quick research online but yet to find answer. Today I did a Google search for ‘keyword planner’ and this was the result:

google search result

Notice how Google is bidding on their own product? How exactly does this work? Does it seem a little unfair that since it is their own product they are not paying for it? Or is Google.com.au paying Google.com for this? Or are they actually bidding on this (not idea how) so they can claim it as a “business expense” which they will use as a tax write off? Which also does not make sense unless its .com.au paying .com?

Will update this section once I get an answer!

Thanks!

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Working with Finance Companies – Online Marketing

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Traditional marketing is not enough anymore to help companies reach their current and potential clients. This is the age of social media and viral information, where customers switch their focus way more easily and in order to keep their attention, companies need to appeal to a different strategy. They need something more clever, more invasive, but also more personal. This is what Online Marketing is all about.
Regardless of what your sector is, you will have competitors. And this is exactly the reason the market keeps evolving ever so rapidly. Everybody is on this never-ending race to step up and be perceived as unique. All the companies long for it, and finance companies are not the exception. From bloggers and advisors to traders and brokers, they all can benefit from the power of online marketing.

What Online Marketing Brings to the Table.

Social Media and Online Marketing can connect us with millions of people in the blink of an eye, just one click away. If you think about it, all this huge potential market is out there, just waiting to be charmed, except that actually getting to them is the real challenge. The Internet is a wild and rough domain where only the fittest can survive. So, in order to be successful, we need to know the game and its rules. This is something called Search Engine Optimization, or SEO.

Because it’s so easy to set up a website, is the reason everybody is doing it. For every possible niche, there are millions and millions of sites created. Which leads us to the keystone of SEO, Indexation. The vast majority of these sites are not indexed, therefore, they fall into the Invisible Web. If they are not indexed, then nobody can get to them by using search engines, in other words, the site is dead.
However, just getting your site indexed is clearly not enough. Roughly 75% of all users will never go to the second page of the search results, so if your site is not on the first page when your niche keywords are typed, then you are not actually dead, but maybe still comatose.
Ranking higher in those search engines is basically the key to generating more organic traffic and with it, increasing the size of your potential customer portfolio. Tag along with updated and relevant content, a proper use of Google Analytics, and good SEO practices and you’re all set.

Online Marketing for Finance Companies.

Finance companies can benefit greatly from online marketing. While it’s true that organic traffic is the greatest source of leads, there are also many other ways to generate traffic.

Online trading companies couldn’t exist without it. Competition is fierce and staying relevantly indexed in those search engines is paramount. This is exactly why companies like CMC Markets thrive where others stumble.

Their online marketing campaign involves every possible road to get to their potential customers because it has been proven that when users are exposed to both social media and search influenced by any given brand, its click-through rate goes up by 94%. What this means is the ratio of users who click on a link to the numbers of users who view that link.

In other words, online marketing is a great way to enhance your overall traffic, but you need to make use of all the tools available at your disposal. We’re talking about Facebook, Twitter, Pinterest, Reddit, Paid Ads, Email Campaigns, Affiliate Programs, Brand Awareness, SEO, the works. A proper mix of all these variables will ensure your success as an online business, whereas a lack of understanding of them, will most surely result in failure.

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What type of leader are you?

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Every business owner at some point need to employ people in order to service their clients or deliver on their services. Well that is if the business wants to grow! So how do you manage your workers? Each business owner or team leader will have their own management style, but the way you manage your team will reflect on how they perform and feel about the company. Even if they are performing does not mean they are happy with you or the business. So what type of leader are you?

The Fearsome Leader

badmanager
These types of people always get the job done and have great knowledge about the industry, or know who to ask if they are unsure. They are strict, motivated and have no problems at getting rid of staff if they believe they are underperforming. They only see black and white and don’t even know what grey is. The people that work under these managers usually get the work done which is what every manager wants, correct? However, are they loyal to the company and do they like you? Probably not…

People that work under these managers are only working out of fear of losing their job. They do not like the manager they report to, are not loyal to the company, talk bad about the business or their team leader and will take another opportunity soon as they get offered one. Loyalty within any organisation is very important and it entails long term reliable staff. If you are one of these managers then the staff turnover rate within your company is probably quite high, and chances are that your staff are already looking for a new job as you are reading this! Also, as you know, negative energy spreads like a plague within the office. If most of staff is different compared to one year ago then you have a serious issue within your business.

The Amicable Leader

goodmanager
Everyone loves a manager that can also be like a mate, a manager that can sit down with their staff and have a laugh as well as the occasional drink here and there. The staff are loyal and are working not because they are scared of losing their job, but because they enjoy working within the company and the people that they report to. However, be careful here, if your staff are too comfortable with you, chances are that they are taking advantage of your kindness. People may begin to drop the ball as long as they think you are too easy going. While others might be working hard due to their loyalty they also might see others slacking off and then may think it is ok as well.

The only reason why they are probably still staying within the company is because they are too comfortable and know they won’t be able to do this anywhere else. If someone has been in the company for a long time but they have not improved much then chances are that you are too easy on them and they know this. Unless they are so awesome they cannot get any better!

So what management style is best?

None, there needs to be a balance between the two. Your staff must like you, or else they will be unreliable and can leave at any moment. Get to know your staff, hang out with them every now and then but still let them know that you are the boss and work needs to get done since that’s what they are getting paid for. You need to make your staff very aware of the company policy and yes there will be consequences if company policies are not adhered to or breached. But before you start trying to act all mighty telling off or firing people due to certain issues make sure you research the scenario thoroughly as some issues may not be not within their control. In a lot of the cases other members within your company may be taking advantage of other loyal workers and palming everything off to them. This is when mistakes happen, and no it is not the persons fault at the end of the line. The staff and the end of the line is what keeps the company going, they are the foundation to your business. Look after them and start looking towards up the chain to pin point out issues within the company that have dripped down to your end workers.

batman

If you are not a manager

If you are employed under someone also pay close attention to your team members. You will be able to see which ones want to rise through the ranks and very easily be able to see what type of leaders they will be. Do you know someone who is always brining up things to upper management in relation to other members in the team to try and make them look subordinate? Someone who is talking to others and then talking differently about them to other people? Chances are they will fall into the fearsome category once they rise through the ranks, be careful. If you get on their good side then you are probably safe, however you will probably have to agree with everything they say and always look for the negatives in other people rather than positives. Good luck with the impression you make on others.

Look to another staff member. The one that is working hard, gets along with everyone, knows what to do to make the upper management happy. This person is always honest, whether it is good news or bad news and not scared to speak up where needed. Make sure you get to know this person, chances are they will look after you if they rise through the ranks. However, if you take advantage of them they will probably give you the flick! No one likes to be used, especially when they are trying to reach certain goals for the company but they are too busy picking up your slack.

So who do you want to be and where do you want to get to in your career? People who try hard enough will obviously be rewarded and promoted. It is your actions which may or may not dictate what type of leader you will become and how people below see you.

People are coming into work to work. When people are applying for a job they are not looking for a good time, they are looking for an income to live and know work needs to be done for this to be earned. There is pretty much no other way to put it. However, the work place environment and culture needs to be positive. Your staff should be working out of respect and loyalty and not fear. If you are a business owner or a team leader make sure your staff are happy but also make sure there are strict rules in place to be followed. A good business model will take care of most of these things. It may be worth networking with successful business owners and entrepreneurs, and yes that means your competitors as well. Be nice, you may learn something from them.

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