Archive for 'SEO'

Working with Finance Companies – Online Marketing

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Traditional marketing is not enough anymore to help companies reach their current and potential clients. This is the age of social media and viral information, where customers switch their focus way more easily and in order to keep their attention, companies need to appeal to a different strategy. They need something more clever, more invasive, but also more personal. This is what Online Marketing is all about.
Regardless of what your sector is, you will have competitors. And this is exactly the reason the market keeps evolving ever so rapidly. Everybody is on this never-ending race to step up and be perceived as unique. All the companies long for it, and finance companies are not the exception. From bloggers and advisors to traders and brokers, they all can benefit from the power of online marketing.

What Online Marketing Brings to the Table.

Social Media and Online Marketing can connect us with millions of people in the blink of an eye, just one click away. If you think about it, all this huge potential market is out there, just waiting to be charmed, except that actually getting to them is the real challenge. The Internet is a wild and rough domain where only the fittest can survive. So, in order to be successful, we need to know the game and its rules. This is something called Search Engine Optimization, or SEO.

Because it’s so easy to set up a website, is the reason everybody is doing it. For every possible niche, there are millions and millions of sites created. Which leads us to the keystone of SEO, Indexation. The vast majority of these sites are not indexed, therefore, they fall into the Invisible Web. If they are not indexed, then nobody can get to them by using search engines, in other words, the site is dead.
However, just getting your site indexed is clearly not enough. Roughly 75% of all users will never go to the second page of the search results, so if your site is not on the first page when your niche keywords are typed, then you are not actually dead, but maybe still comatose.
Ranking higher in those search engines is basically the key to generating more organic traffic and with it, increasing the size of your potential customer portfolio. Tag along with updated and relevant content, a proper use of Google Analytics, and good SEO practices and you’re all set.

Online Marketing for Finance Companies.

Finance companies can benefit greatly from online marketing. While it’s true that organic traffic is the greatest source of leads, there are also many other ways to generate traffic.

Online trading companies couldn’t exist without it. Competition is fierce and staying relevantly indexed in those search engines is paramount. This is exactly why companies like CMC Markets thrive where others stumble.

Their online marketing campaign involves every possible road to get to their potential customers because it has been proven that when users are exposed to both social media and search influenced by any given brand, its click-through rate goes up by 94%. What this means is the ratio of users who click on a link to the numbers of users who view that link.

In other words, online marketing is a great way to enhance your overall traffic, but you need to make use of all the tools available at your disposal. We’re talking about Facebook, Twitter, Pinterest, Reddit, Paid Ads, Email Campaigns, Affiliate Programs, Brand Awareness, SEO, the works. A proper mix of all these variables will ensure your success as an online business, whereas a lack of understanding of them, will most surely result in failure.

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Another Google Panda and Penguin Update is Coming

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google penguin and panda

Within the next month Gary Illyes from Google has mentioned for us to be ready for another Panda update. Nothing will be changing to the actual algorithm it will just be another data refresh which means that websites that are in current penalty may recover soon, providing they have addressed all of their content issues. On the other hand, those sites also may not recover and new sites might be penalised! This is a good chance for website owners to fix up some of their content and try to target the users intent rather than trying to optimise for the search engines. It is the search engines job to provide the most up to date and useful information for all of us, so if you think your website is not addressing this criteria then now is your chance for an urgent review before the update rolls out.

Google Penguin update is in the making!

The fun does not stop with the Panda. Brace yourselves, Penguin is coming! Gary also mentioned that Google is working towards a better automated Penguin algorithm so that data will be getting refreshed all the time. Currently the algorithm is running quite slow as data needs to be manually refreshed before any websites are impacted. This requires a lot of work, however it is being worked on so we can expect some more news in the upcoming months.

Due to the complexity of the Panda algorithm Google cannot see it running automatically like the planned Penguin updates. For Panda updates updates will need to be done via manual data refreshes.
If you are concerned about your website’s standing on Google please do not hesitate to get in touch with us.

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SEO Services that will get you traffic and customers

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got a good seo expert

What is a good investment for your business? An investment in which you pay as little as possible and then nothing happens? Or an investment that will:

  • Increase brand awareness and visibility on the search engines.
  • Get more and more people to your website each month.
  • Increase traffic and rankings on a wide range of keywords.
  • Increase the number of enquiries you get to your website.
  • Make you more money!

We know exactly how to make your investment worth it at Rank It Up. From keyword research, to technical analysis, onsite implementation, removal of bad links to then replace them with good high authority quality links, website development, app store optimisation and more! When it comes to SEO we are the experts and we never over promise anything to our clients.

face palm for bad seoCommon Question: “Why should I go with you? I know a company that can provide SEO services for less than half the price and if they don’t get me results I don’t need to pay”

Obvious Answer: Well that defeats the whole purpose of a SEO campaign doesn’t it?




If you are not getting results you are not improving your business anyway, therefore you are wasting time while your competitors are getting ahead of you! Just remember, if you are not paying your cheap fee, they are not working, unless they are a charity SEO company which there is no such thing! Most of these places that call themselves a “SEO Company” and offer the cheapest rates can do so because they have thousands of other clients they are working on including your competitors! Ouch! In the meantime your business is just pushed to the side until they jump up in the queue 3 months later so there goes 3 months of your money and no results. Good choice! Another reason why they can afford to offer such cheap rates is because most of the time your website and link building campaigns get sent overseas and then nobody knows what’s happening and before you know it you have lost all your rankings and customers.

We have worked with all sorts websites starting from start-up companies to blue chip clients and it is managed locally within Australia. We know everything about your website and what is going on because we are the ones that are working on it.

Speak with us today to increase visits to your website now!

funny marketing meme

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Get your martial arts business onto Goolge for more students

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If your MMA gym is not doing SEO then you are losing the online fight! Most MMA or martial arts gyms are missing out on promising students and fighters as they are not being found online. They rely on old forms of marketing and word of mouth to get new members. I know this because I used to compete in Muay Thai and now training MMA. Most of the gyms I have been to, I cannot find via standard Google searches such as: learn martial arts [location]. Some Gyms I cannot even find by doing actual company name searches! Most of their websites are actually blocked from Google and the instructors don’t even know about it.

mma banner

image courtesy of Treino Do Sapo Brazil

At Rank It Up we are experts when it comes to SEO for martial arts. Not only because we know SEO, but also because we are passionate about MMA! So if you want your website to rank on Google Australia whether your martial arts gyms specialises in:

  • MMA (mixed martial arts)
  • Muay Thai
  • Boxing
  • Kick Boxing
  • Karate
  • Brazilian Jiu Jitsu
  • Aikido
  • Capoeira
  • Krav Maga
  • Tae Kwon Do
  • Sambo
  • Wrestling
  • … and more!

We can definitely help you. The good news is that the industry is not so competitive online at the moment so therefore prices won’t be as expensive, however this won’t last long as more and more instructors are becoming more digital savvy! Also remember, the more students that find you, the more chances you have to raise champions to represent you! So don’t waste any more time and contact us today!

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Is your Real Estate website ranking and getting visibility on Google?

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seo consultant for real estate websitesReal Estate is probably one of the most lucrative businesses today and websites such as RealEstate.com.au and Domain.com.au are taking the online housing market by storm. Why? Not just because of their marketing spend, but because they have pretty much perfected their website to act in a SEO friendly manner when different options are selected on their website. This allows for users to find a lot of the Real Estate listings via a Google Search.

Now for Real Estate agencies that are also made up of home builders, a pretty easy way to see if they are getting visibility on Google is by looking for their display villages in the area. Providing they have any. So for example:

  • Display homes in [suburb]
  • Display villages in [suburb]

Your website should at least be ranking in the search results or the map listings, if not, then your website is simply not optimised accordingly. To be honest, quite a few of the Real Estate and home builder websites can be improved a lot. This means that is it not as hard as you think to gain rankings for highly searched keywords, providing that you have the right people working on it for you.

Home builders and property developers, yes you!

Every Real Estate website and home builders or property developers must really start have their website optimised by a professional before the competing landscape becomes too competitive. Just to give you an example of what you are missing a keyword such as real estate Melbourne/Sydney had over 18,000 searches last month. In this industry search terms reach an excess of 300,000 searches monthly and that is just for one keyword. Imagine if you had such a few of these keywords ranking on Google. The likelihood of sales and enquires to your business will surely increase noticeably and this way you won’t need to invest too much in sales professional as your website will be selling for you!

If you would like more information about SEO for your Real Estate or home builders website please feel free to contact Rank It Up today.

finding display homes on google maps

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