Archive for 'Social Media'

How to get killer ROI with Facebook Ads

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facebook advertising tips

Social media has become a major platform for the affiliates to showcase their marketing skills efficiently. Especially Facebook, which is the number one Social site in the world right now. According to a report, 1.30 billion people approximately users have accounts on Facebook, which is a phenomenal stat. Facebook has utilized this huge share of traffic to generate business for itself and for other companies. Facebook Ads play a major role in making new customers for the companies. You must see how Facebook Ad campaigns work in order to get a better idea about the concept. There are several things to consider while setting up and optimizing Facebook Ads, such as choosing the right images, analyzing Cost-Per-Click (CPC), Click-Through-Rate (CTR). These are some of the things, which you have to master in order to achieve immense Return-On-Investment(ROI). Here are the top five things that you have to keep in mind while setting up your Facebook Ads for better Ad campaign response.

1) Have Right Dimensions While Setting Up The Ads

In order to grab the audience’s attention, you have only got a split second time. Therefore, you have to take the advantage of all the things that are allocated to you. The Ad space is one of the most important things that you have to take care of. Facebook Ads are available in all types of sizes, whether large, medium or small, but you have to make sure that you get the larger ones because the smaller images are less noticeable, therefore becoming less influential for your business. If you set up an ad campaign, then you will notice that the smaller images are not good enough to attract the audience, hence wasting your precious time and money. You have to make sure that the Ad images are at least 1200 pixels in width and 600 pixels in length, if you want to achieve good results.

2) Use Bright Colors In Order To Make Your Ads Outstanding

The color of the ads plays an important role in deciding, whether the customer will click on it, or just ignore it like all other ads. You have to use bright colors that are eye pleasing rather than irritable. There are several colors you can choose from, so pick the right ones for your ads. There is no guarantee of success with one color, but you have to keep trying for the new and different colors. Since the primary colors used on Facebook are Blue and white, so you can try the colors that contrast these two in order to draw the attention of the audience. Three colors namely, purple, orange and yellow have gotten the highest ad response rates, so make sure that the background of your ad contrasts with itself to make the campaign a huge success. Try different colors and find the right combination for your ads.

2) Find The Right Target Audience For Your Facebook Ads

Facebook Ads help you make a huge customer base because there is no limit to the size of the audience, but it is imperative for you to limit the number of audience by targeting those who can be your prospective customers in the near future. There are a plenty of offers provided to you by Facebook, like age, location, behaviour, interests and more. You can make your ad a bit more personalized and appealing by choosing the specific audience.

4) Always Use A Link Ad Instead Of A Photo Ad

There are several drawbacks of using the photo ads, such as raking up of more visual space in the news feed. On the other hand, link ads can be used to drive a higher rate of conversion and huge ROI. Your audience would be redirected to the main website whenever they click on the link ad, which is not possible with a photo ad. You can naturally increase your Click-Through-Rate with the help of Link ads or photo ads.

5) Add Call-To-Action Features

It is up to you to give directions to your audience, so that they can buy your products. You must have a CTA in your Facebook ads, but if it is not possible, then you can use the Facebook’s Call to action option. You can place it at the bottom of the ad because a person reading the ad will scroll down till the end.
You must keep an eye on the CTR to measure success. If your ad has a frequency of 3, then it means that the same person has seen your ad 3 times without taking any action. Increase in frequency and a decrease in CTR is not good for business. There has to be a balance in both the parameters.

Barry Saltz, the author of this article has a vast knowledge regarding the Facebook Ads and how they can help generate greater revenues. He wanted to share this information to guide his readers for better understanding about the use of Facebook Ads to generate high revenues. He truly believes that this article will help you determine all the features of Facebook Ads. He highly recommends companies such as Buildpath.co when it comes to creating Facebook Ads for efficient online marketing.

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The Best Social Media Count Tool

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Is social media important? Some people, well businesses, still fail to fathom the importance of social media. In my previous post about twitter impressions I pointed out that there are an approximate amount of 9100 tweets per second on twitter. What about other platforms? What is happening on Facebook, YouTube and Google +? How many people are searching on Google to the second or uploading photos on Facebook or Instagram? Well, I am across an awesome tool made by Gary Hayes over at Personalize Media which shows exactly that. He has also been kind enough to supply the embedded code so we can place it on our websites. Sure, he gets a link out of it but who cares? A well deserved one if you ask me. Anyway, by the time you have read this far the tool would have already been well into action. See below:

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How many people are seeing your tweets? A Followerwonk case study

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With a total of over 645 million users and one of the top 10 most visited websites in the world, twitter is definitely an awesome social media giant for businesses or advocates or anyone really to get involved!

twitter-stats

twitter statistics taken from statisticsbrain.com – data generated 1 Jan 2014

Twitter is a great platform to push out information, events, gossip, news, business progressions and more. With so many users and about 9,100 tweets happening on twitter each second you will think that the more people you connect with the more impressions you will get for each tweet? As much as I would like to think this is the case, there is much more that goes into who actually see’s your tweets. The amount of followers your followers have impacts the amount of times your tweets are actually being seen.

To better explain this I have taken a case study of a twitter user which has many followers and assessed how many impressions he is actually getting for each tweet.

get-more-followers

The name is Antonino, Matt Antonino. SEO strategic and technical guru. Matt was one of my team members from my previous role, he is also a social media genius with many followers, hence the reason why I am basing this case study around him.

In order to get a deep understanding of Matt’s followers I used a tool called Followerwonk. It allows me to search twitter bios, track followers, analyse followers, and compare users and much more!

Looking at mapped locations of Matt’s followers we are able to see where most of his loyal fans are located for up to 5,000 users. The locations are not exact.

followermap

A pretty decent following from a people all over the world.

The truth about twitter followers and impressions

Now in order for us to determine how many of the 24,200 of Matt’s followers are seeing his tweets we actually had to take a look into the amount of people that they are actually following. From the chart below 17,185 of Matt’s followers are also following another 1000 – 5000 other people. So it makes you wonder – How many times they actually get to see Matt’s tweets?

chart

Now let’s just say (which is highly unlikely) that all of Matt’s following is on twitter within a few hours when Matt makes a tweet. We presume that people 15% of the people following 500 to 1000 other users will see Matt’s tweet totalling approx 830 impressions from his total following. We have measured this against all the amount Matt’s followers are following in column A against the approximate amount of impressions in column B. We didn’t even bother to measure against people with over 100,000 followers. Now looking at the numbers, out of Matts 24,200 followers only 11% of them actually see his tweets due to the high amount of other people they are following.

twitter-impressions

Please keep in mind, there are so many other factors which influence impressions such as the time of the day that you tweet. So if you look at the below chart, it breaks down the hourly Twitter activity of Matt’s followers. Since most of his followers as in America, Matt will need to tweet between midnight and 4am (Australia GMT + 10).

times

Now we will look at the times when Matt composes most of his tweets. Because of the time difference it is unlikely he will be able to be online when most of his followers are. So he is tweeting the most at 1pm which is on his lunch break (I know this as I used to sit behind him). See chart below:

  • @contact tweets means when Matt is tweeting at someone
  • Non-@contact is when Matt tweets normally
  • Retweets is pretty self-explanatory…

Due to the time difference Matt is missing out on a lot of impressions from his twitter followers.

tweetchart

So basically, of his approximate 24,200 followers he is getting a very rough approximate of 2769 impressions per tweet. Then we must consider the times that these people are most active on Twitter and the times when Matt tweets. If we take those variables into account, then the 2769 impressions may be actually lower. Well it should be.

There are so many factors that come into play when we look at how many of your tweets are actually being seen. Apart from the small tests we have completed with the help of the awesome Followerwonk we need to look at other implications that effect reduced impressions. Yes, it is true that if you have more followers your tweets will get seen more often, but when most of your followers are also following thousands of other people then obviously the chances that your tweets are seen are minimal.

I recommend you try the tool yourself and see how it works! www.followerwonk.com.

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