A few years ago, the concept of Google places search was not much of an interest. In fact, a local search for a business was better done using yellow pages and other forms of directories. This is no longer the case especially with the surge in the number of people using the internet and becoming savvier with research. The use of Google places search has drastically changed the fortunes of many businesses.
What is local search?
Local search in simple terms refers to the act of an individual searching the internet for a given local product, service or business. The concept of let your fingers do the walking on yellow pages has been replaced with let your fingers do the walk on the keyboard. Statistics show that people are increasingly becoming reliant on Google places for local search and find out whatever information we need. Essentially, local searches are restricted within a given locality. For instance, an example of a local search could be something like “new York restaurants” “emergency plumbers in Barcelona”, “San Diego plumbers “among others. It’s important that Google places makes it possible for individuals to find whatever they are searching for locally especially with the help of Google maps.
What is the importance of local search with Google places?
Whether you like it or not, there is no denying that Google places is a game changer in so far as finding of local businesses is concerned. In order to effectively use Google places, it’s important that you have a website that is optimised with the correct business details. This essentially makes it possible for your businesses to be easily found whenever a person does a local search. Basically, Google places is a unique service offered by Google which makes it possible for businesses to be listed on Google maps hence making it easy for customers to locate it with ease.
Keeping in mind that Google has blended organic search with Google maps, it becomes easy to use Google places for local searches of various businesses. A local search with the help of Google places is important as it makes it possible for customers to easily find your physical address as well as your products and services. With local searches using Google places, there are a number of benefits that a business can enjoy. These are:
- Improved search engine page ranking
- Google places acts as the local yellow pages hence making it simple and easy for individuals to locate your business and products
- Use of Google places is cost effective especially as concerns local marketing
- The use of key terms using Google places makes it possible for your business to be located
Basically, with the right search key terms, relevant images and videos, amazing reviews, keywords and dedicated Google places page for each of your business branches, you can set your business towards the path of success. All you need to do is simply use the local searches with Google places and spur your business to greater heights of success.