Traditional marketing is not enough anymore to help companies reach their current and potential clients. This is the age of social media and viral information, where customers switch their focus way more easily and in order to keep their attention, companies need to appeal to a different strategy. They need something more clever, more invasive, but also more personal. This is what Online Marketing is all about.
Regardless of what your sector is, you will have competitors. And this is exactly the reason the market keeps evolving ever so rapidly. Everybody is on this never-ending race to step up and be perceived as unique. All the companies long for it, and finance companies are not the exception. From bloggers and advisors to traders and brokers, they all can benefit from the power of online marketing.
What Online Marketing Brings to the Table.
Social Media and Online Marketing can connect us with millions of people in the blink of an eye, just one click away. If you think about it, all this huge potential market is out there, just waiting to be charmed, except that actually getting to them is the real challenge. The Internet is a wild and rough domain where only the fittest can survive. So, in order to be successful, we need to know the game and its rules. This is something called Search Engine Optimization, or SEO.
Because it’s so easy to set up a website, is the reason everybody is doing it. For every possible niche, there are millions and millions of sites created. Which leads us to the keystone of SEO, Indexation. The vast majority of these sites are not indexed, therefore, they fall into the Invisible Web. If they are not indexed, then nobody can get to them by using search engines, in other words, the site is dead.
However, just getting your site indexed is clearly not enough. Roughly 75% of all users will never go to the second page of the search results, so if your site is not on the first page when your niche keywords are typed, then you are not actually dead, but maybe still comatose.
Ranking higher in those search engines is basically the key to generating more organic traffic and with it, increasing the size of your potential customer portfolio. Tag along with updated and relevant content, a proper use of Google Analytics, and good SEO practices and you’re all set.
Online Marketing for Finance Companies.
Finance companies can benefit greatly from online marketing. While it’s true that organic traffic is the greatest source of leads, there are also many other ways to generate traffic.
Online trading companies couldn’t exist without it. Competition is fierce and staying relevantly indexed in those search engines is paramount. This is exactly why companies like CMC Markets thrive where others stumble.
Their online marketing campaign involves every possible road to get to their potential customers because it has been proven that when users are exposed to both social media and search influenced by any given brand, its click-through rate goes up by 94%. What this means is the ratio of users who click on a link to the numbers of users who view that link.
In other words, online marketing is a great way to enhance your overall traffic, but you need to make use of all the tools available at your disposal. We’re talking about Facebook, Twitter, Pinterest, Reddit, Paid Ads, Email Campaigns, Affiliate Programs, Brand Awareness, SEO, the works. A proper mix of all these variables will ensure your success as an online business, whereas a lack of understanding of them, will most surely result in failure.